Visual identity for BWell Apparel, a medical clothing company based in Los Angeles. BWell is named after Elizabeth Blackwell, the first female physician in the United States. Her legacy profoundly impacted the women in medicine, and it is this same drive for growth and empowerment that BWell adapts today.
Brand | Strategy | Art Direction
BWell Apparel
— The Brand
Bold.
Mindful.
Real.
BWell services the heroes working every day in the medical industry. The world is evolving. Medical clothing should too. BWell focus on clean, modern, and functional clothing, and are particularly invested in creating a true fit. Proudly made in Los Angeles.
— Mission
To inspire medical professionals to feel their best, so they can perform their best.
