Jadyn Chen

Jie Yi Homes

Brand Identity | Web Design

Jie Yi Homes is a manufacturer specializing in bathroom accessories, curtain rods, and home decoration. With over twenty years of experience, Jie Yi Homes works with exceptional designers known worldwide to produce mature, quality products. Their eternal pursuit is to provide their clients with luxurious, memorable accessories to help create a fashionable and artistic space in any home. 

It's common belief that Chinese products are poor in quality, but Jie Yi Homes does not shy away from their roots and consistently proves that theory wrong. Not only did this brand need to be elegant, I also focused on maintaining a piece of their proud Asian culture. Details include a righthand navigation - stemming from right to left reading in traditional Chinese texts, to rich red through the brand - a color pulled from the traditional lucky red in Chinese culture.