Jadyn Chen
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Jones Precision Wheels

A branding project I was lucky to work on at the start of 2015 for local wheelbuilder Jones Precision Wheels.

In business since 1986, the primary challenge of this project was to create a recognizable brand that mirrored the natural charm and skill of the talented John Jones, but with a modern twist. Primary key words of focus were movement, fluidity and quality. Inspiration was taken from the cross section of classic bicycle rims. 

Photography by Gabe Fox. 

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